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Marketing et entrepreneuriat

May 20, 2020

Dr. Flurin Hänseler is an expert in the field of pedestrians' flows. In this podcasts he explains the dynamics behind those flows and the factors that influence behaviors. We discuss the technology to represent those flows as well as the approaches to regulate distance between individuals. Finally he provides advice on...


May 18, 2020

Alexis Laporte a fondé sa société, Hubware, avec l'idée d'améliorer le service client. Grâce à des algorithmes, les messages sont classifiés pour être traités plus rapidement, des réponses sont suggérées sans être imposées. L'être humain garde la main et peut ainsi faire la...


May 11, 2020

Prof. Brian McDonough teaches qualitative research and marketing. In this episode he explains one of his researches where he his senses (and in particular touch) to better understand the world of his respondent. In this podcast we also discuss participatory vs. non-participatory research and the role of ethnography in...


May 4, 2020

David Shriner-Cahn is a successful podcaster who started his series "smashing the plateau" back in 2014. In this episode we look back at the past 6 years, the lessons learned from producing more than 500 episodes, and the way to grow...


Apr 27, 2020

Philippe Rhéau est un pâtissier passionné qui a été élu meilleur ouvrier de France. Après une carrière bien remplie il a décidé de se lancer à son compte à 45 ans en reprenant une pâtisserie en Belgique, en zone rurale. Il nous raconte cette aventure entrepreneuriale, sa relation fusionnelle avec...